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hair paste
Launch itA $1.2M/yr market growing +4.2% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 690K searches
Price range
Good$5.08–$36.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,396.32avg incumbent reviews — the moat a new listing must climb