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hair oil capsules
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Price range
Good$9.59–$25.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,756avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 103K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf