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hair moisturizer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.8M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Great$4.21–$50.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,016.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand