45
hair mascara
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$6.58–$21.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 125K searches
Review moat
Bad5,462.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf