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hair magic
Skip itSoft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$15.06–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$121K$121K/yr · 93K searches
Review moat
Bad12,853.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-63.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand