50
hair jelly
Worth a lookShows low returns (0.8%), but a deep review moat (3,912 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.39–$27.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$197K$197K/yr · 252K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,911.6avg incumbent reviews — the moat a new listing must climb