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hair holder
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$2.67–$27.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,569.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 127K searches