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hair highlighting kit
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great$6.87–$48.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$391K$391K/yr · 792K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,297.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand