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hair gel
Launch itA $6.2M/yr market growing +3.8% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 5.8M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.18–$35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,960.3avg incumbent reviews — the moat a new listing must climb