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hair dye
Launch itA $6.3M/yr market growing +1.3% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$6.3M$6.3M/yr · 14.4M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good$4.47–$33.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad26,503.46avg incumbent reviews — the moat a new listing must climb