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hair dye cape
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.94–$30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,731.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 101K searches
Competition
Bad81%top-5 click share — a locked-up shelf