45
hair dye brush and bowl
Skip itPrices mostly outside the sweet spot ($4.92–$13.88) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Okay$259K$259K/yr · 287K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,893.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.97avg listing price — sweet spot $15–$100
Price range
Bad$4.92–$13.88cheapest to priciest tracked listing — scored on the share inside $15–$100