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hair donuts for buns
Skip itPrices mostly outside the sweet spot ($4.93–$9.27) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Market size
Okay$225K$225K/yr · 562K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,435.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.99avg listing price — sweet spot $15–$100
Price range
Bad$4.93–$9.27cheapest to priciest tracked listing — scored on the share inside $15–$100