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hair cream
Launch itA $1.6M/yr market growing +2.5% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.4M searches
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.17avg listing price — sweet spot $15–$100
Price range
Good$4.21–$43.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,060.03avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand