45
hair color stick
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$251K$251K/yr · 332K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Review moat
Bad9,062.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$5.93–$17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch