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hair color spray
Launch itA $1.4M/yr market growing +8.6% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 2.2M searches
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Okay$6.62–$22.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad32,073.82avg incumbent reviews — the moat a new listing must climb