52
hair clarifying treatment
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$2.28–$38.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$508K$508K/yr · 549K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,423.22avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand