50
hair cap
Worth a lookShows low returns (1.5%), but prices mostly outside the sweet spot ($3.66–$15.16) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$179K$179K/yr · 322K searches
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,597.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.66–$15.16cheapest to priciest tracked listing — scored on the share inside $15–$100