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50

hair butter

Worth a look

Shows low returns (0.7%), but soft demand (-5.0% this quarter) keeps it on the watch list.

Market size 49Growth 22Conversion 54Competition 41Returns 97Price range 81Avg price 86Brand share 34Review moat 29Quality gap 45

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Price range

Great$6.87–$53.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$269K

$269K/yr · 312K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,585.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Reviews