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hair braiding tools
Skip itSoft demand (-1.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$248K$248K/yr · 650K searches
Review moat
Okay2,107.87avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.69–$21.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf