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haiku perfume
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$34.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great471.51avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.80–$275.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 280K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale