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hada labo
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Price range
Great$10.07–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$535K$535K/yr · 480K searches
Review moat
Good1,232.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand