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gua sha
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$4.9M$4.9M/yr · 6.1M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.71–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad11,792avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch