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gua sha comb

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A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 16Conversion 39Competition 60Returns 72Price range 76Avg price 49Brand share 68Review moat 91Quality gap 70

Review moat

Great187.62

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.73–$45.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.88

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 140K searches

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