44
groom and clean
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$18.42avg listing price — sweet spot $15–$100
Price range
Great$6.05–$44.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$703K$703K/yr · 137K searches
Review moat
Okay2,435.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock