40
grommet headband
Skip itPrices mostly outside the sweet spot ($6.57–$15.74) — this niche doesn't clear our bar today.
Review moat
Incredible28.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$63K$63K/yr · 165K searches
Price range
Bad$6.57–$15.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier