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62

groin antiperspirant

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 69Conversion 70Competition 60Returns 98Price range 71Avg price 87Brand share 12Review moat 23Quality gap 78

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.68

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.81–$35.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+50.1%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$302K

$302K/yr · 241K searches

Review moat

Bad8,431.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Reviews