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grey mascara
Skip itA deep review moat (48,589 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.67–$27.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 243K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Review moat
Bad48,588.67avg incumbent reviews — the moat a new listing must climb