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grey lip liner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,144.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 135K searches
Avg price
Bad$6.04avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.70–$11.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock