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grey eyeshadow
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-13.3% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$2.80–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.91avg listing price — sweet spot $15–$100
Review moat
Bad5,790.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 147K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand