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grey eyeliner
Skip itPrices mostly outside the sweet spot ($2.25–$16.23) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$95K$95K/yr · 113K searches
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Review moat
Bad22,639.29avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.25–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100