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green nail polish
Skip itPrices mostly outside the sweet spot ($1.36–$15.76) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$165K$165K/yr · 637K searches
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Review moat
Bad8,792.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Price range
Bad$1.36–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100