43
green mascara
Skip itA deep review moat (48,931 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.67–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 130K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Review moat
Bad48,931.19avg incumbent reviews — the moat a new listing must climb