55
green makeup
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-44.9% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$1.96–$39.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.57avg listing price — sweet spot $15–$100
Review moat
Bad8,476.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 93K searches
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand