52
green lipstick
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-35.9% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,155.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.58avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 182K searches
Price range
Bad$1.96–$18.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand