57
green eyeliner
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.96–$32.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$259K$259K/yr · 305K searches
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Review moat
Bad16,374avg incumbent reviews — the moat a new listing must climb