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green eyelashes
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,134.11avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$13K$13K/yr · 45K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.05–$11.96cheapest to priciest tracked listing — scored on the share inside $15–$100