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green apple shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Good$5.72–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$150K$150K/yr · 93K searches
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,369.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand