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great lash mascara brownish black
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,049.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.84avg listing price — sweet spot $15–$100
Market size
Bad$61K$61K/yr · 41K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.47–$12.23cheapest to priciest tracked listing — scored on the share inside $15–$100