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gray hair spray
Skip itSoft demand (-78.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$259K$259K/yr · 477K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Review moat
Bad8,835.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-78.3%90-day search growth — must beat 0% to launch
Price range
Bad$5.01–$13.43cheapest to priciest tracked listing — scored on the share inside $15–$100