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gray hair coverage touch up
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.83–$22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Review moat
Bad6,611.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 100K searches
Brand share
Bad95%top-5 brand share — brand-locked demand