51
gray eyebrow pencil
Worth a lookShows low returns (0.4%), but a deep review moat (13,787 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.17–$27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Market size
Okay$130K$130K/yr · 156K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,786.6avg incumbent reviews — the moat a new listing must climb