50
grapefruit body wash
Worth a lookShows low returns (0.3%), but a deep review moat (5,369 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Great$4.70–$53.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 75K searches
Review moat
Bad5,368.93avg incumbent reviews — the moat a new listing must climb