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grande lash mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Market size
Good$322K$322K/yr · 178K searches
Price range
Okay$6.59–$20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,792.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand