70
gradual tanning lotion
Launch itA $2.4M/yr market growing +30.3% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.2M searches
Avg price
Great$19.98avg listing price — sweet spot $15–$100
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$9.05–$53.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,392.9avg incumbent reviews — the moat a new listing must climb