55
goth makeup
Worth a lookShows low returns (0.9%), but a deep review moat (12,308 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Good$1.78–$35.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Market size
Okay$126K$126K/yr · 481K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,308.09avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand