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good molecules cleansing balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 462K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,032avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.79–$16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand