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goldwell kerasilk
Worth a lookShows searches that convert (12.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$41.41avg listing price — sweet spot $15–$100
Price range
Incredible$15.14–$68.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great226.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+45.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$90K$90K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand