58
gold nail polish
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Price range
Okay$2.10–$26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$160K$160K/yr · 355K searches
Review moat
Bad5,491avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.12avg listing price — sweet spot $15–$100
Signals No Dominant Brand