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gold eyeshadow
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($81K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.95–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,925.02avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 222K searches
Signals No Dominant Brand